Ahlgrens

About Ahlgrens

Ahlgrens is synonymous with one product: Bilar (Cars). These soft, car-shaped marshmallow gummies have been Sweden's best-selling candy for decades, moving over 2.3 billion cars per year. That's roughly 250 cars per Swede, per year. Originally founded by Per Ahlgren in Gävle, the brand is now part of the Mondelez International family. While Ahlgrens has experimented with other products, it's Bilar that defines the brand — available in Original, Sour, and seasonal limited editions.