Orkla Confectionery
The Nordic powerhouse behind BUBS, OLW snacks, and Göteborgs Kex — a candy and snacks empire.
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Orkla Confectionery & Snacks Sverige was formed in 2014 through the merger of OLW (Sweden's leading salty snacks brand since 1967) and Göteborgs Kex (the country's top biscuit maker since 1888). In 2023, Orkla made its biggest move yet by acquiring BUBS Godis, the viral sensation that sparked America's obsession with Swedish candy. The combined portfolio makes Orkla one of the most powerful forces in Nordic confectionery and snacks. Through their partnership with Mount Franklin Foods, BUBS is now manufactured in the US — a first for any major Swedish candy brand. The Orkla group (headquartered in Norway) has total revenues exceeding NOK 71 billion.
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