About SwedishCrave
SwedishCrave is the internet's most comprehensive English-language guide to Swedish candy. We review, rate, and help you buy authentic Scandinavian sweets — whether you're a complete beginner or a seasoned salmiak veteran.
Meet the Team
Founder & Editor
Max worked in the Swedish candy and FMCG industry before moving to the United States — where he quickly realized that most Americans had never heard of Swedish candy, and those who had couldn't find reliable information in English. That gap became SwedishCrave: honest reviews, real ratings, and buying guides written by someone with firsthand industry experience and a lifetime of lördagsgodis Saturdays behind him. Max has personally tasted and reviewed over 150 Swedish candy products for the site and maintains relationships with importers and retailers to ensure every recommendation is available and fairly priced.
Kelci Napier
Health & Nutrition Contributor
Kelci is a registered nurse who contributes SwedishCrave's health and ingredient-focused content. She breaks down what's actually in Swedish candy versus American alternatives, explains EU food regulations in plain English, and helps readers navigate allergens and dietary restrictions. Her goal is to give people the facts — not fear-mongering — so they can make their own informed choices about what they eat.
Editorial Standards
Every article on SwedishCrave goes through a structured editorial process designed to ensure accuracy, fairness, and genuine usefulness to readers.
- 1.Firsthand experience. Product reviews are based on candies we've personally purchased and tasted. We don't review products we haven't tried.
- 2.No pay-for-play. We never accept payment in exchange for favorable reviews or ratings. Affiliate relationships do not influence our editorial content.
- 3.Expert contributors. Health and ingredient content is written by Kelci Napier, a registered nurse, ensuring our health-related articles are grounded in professional knowledge.
- 4.Source verification. Claims about ingredients, regulations, and health effects are verified against official sources including the EU Food Safety Authority, FDA, and peer-reviewed research.
- 5.Regular updates. Articles are reviewed and updated when product formulations change, new research emerges, or regulations are amended.
How We Review
Each candy gets rated across four dimensions on a scale of 1-5: sweetness, saltiness, texture, and uniqueness. We calculate an overall score that weighs all four equally. Reviews include a long-form description covering history, flavor notes, texture analysis, and comparison to similar products.
Affiliate Disclosure
SwedishCrave earns a small commission when you purchase candy through our affiliate links. This helps fund our reviews and keeps the site running. Our reviews and ratings are always independent — affiliate relationships never influence our scores or recommendations.