Most Popular Swedish Candy
The Swedish candies Americans are obsessed with — from TikTok viral sensations to century-old classics. Here are the 15 you need to try.
Never tried Swedish candy?
Grab a starter mix from Mums Swedish Candy — they have the biggest selection and ship across the US in 2-3 days.
The Icons — Every American Should Try These
The five most recognized Swedish candies in the US. Start here.
#1BUBS Sour Skulls
by BUBS
Skull-shaped sour gummies that pack a serious punch — the candy that went viral on TikTok.
$4.50 – $4.99
#2BUBS Watermelon
by BUBS
Juicy watermelon-flavored gummies with a sour kick — one of BUBS most popular flavors.
Not available individually
#3BUBS Dizzy Skull
by BUBS
Bright pink and blue bubblegum-flavored skulls — one of BUBS most-exported candies worldwide.
$11.49
#4Ahlgrens Bilar
by Ahlgrens
Sweden's most iconic candy — soft, car-shaped marshmallow gummies that every Swede grew up with.
$10.99
#5BUBS Banana Ovals
by BUBS
Oval-shaped banana foam gummies with a creamy, authentic banana flavor — surprisingly addictive.
$3.99 – $4.99
Fan Favorites — What Converts First-Timers
These are the candies that make people say “I need more of this.”
Daim
by Marabou
Crunchy almond caramel covered in smooth milk chocolate — the Swedish candy bar that IKEA made famous worldwide.
$7.99
Marabou Milk Chocolate
by Marabou
Sweden's favorite chocolate bar — impossibly creamy milk chocolate that puts Hershey's to shame.
$5.99
Djungelvrål
by Malaco
The infamous salty licorice that terrifies tourists — an acquired taste that Swedes are obsessed with.
$3.99
BUBS Cool Cola
by BUBS
Cola-flavored sour gummies with a fizzy coating — a refreshing twist on the classic cola bottle.
$3.99
BUBS Raspberry & Licorice
by BUBS
The genius combo of sweet raspberry and salty licorice — where Scandinavian candy culture shines.
$3.99 – $4.99
Build Your Own Box
Our readers' favorite bundles — curated for different taste profiles.
The Full Experience
8 products covering every flavor — sour, sweet, chocolate, licorice
~$42-49
Shop at MumsMost popular choice
Going Deeper — For the Adventurous
Ready to explore beyond the classics? These are worth the journey.
Wait — What About Swedish Fish?
Swedish Fish is technically Swedish in origin, but the version sold in US stores is made by Mondelez in North America with a different recipe. The authentic Swedish version (called Pastellfiskar) has a more nuanced, lingonberry-forward flavor.
If you want the real Swedish candy experience, skip the grocery store Swedish Fish and try the products above. They are a completely different league.
Read our Swedish Fish deep diveFrequently Asked Questions
What is the most popular Swedish candy?
In Sweden, Ahlgrens Bilar is the all-time best seller. Internationally and especially in the US, BUBS Sour Skulls has become the most popular thanks to TikTok. Both are must-tries.
Where can I buy Swedish candy in the US?
The two best options are Mums Swedish Candy (biggest selection, fast shipping, great prices) and Swedish Sweets (especially strong for chocolate). Both ship across the US in 2-3 days.
Is Swedish candy healthier than American candy?
Swedish candy typically uses real sugar instead of high-fructose corn syrup, and many brands avoid artificial colors banned in Europe. Some Swedish gummies are also vegan or gelatin-free. It is still candy though — enjoy in moderation!
Why is Swedish candy so popular on TikTok?
The unique textures (especially BUBS skull-shaped gummies), the ASMR-worthy crunch of sour sugar coating, and flavors Americans have never experienced (like salmiak) make Swedish candy perfect for reaction content.