Where to Buy

The 10 Best Swedish Candy Stores in 2026: Ranked and Reviewed

By Max Sandborg·18 min read·
Colorful Swedish candy pick-and-mix display at a top-rated store showing BUBS, Malaco, and Marabou products

The Swedish candy market in the US has exploded. There are now more than a dozen online retailers, viral TikTok-famous brick-and-mortar shops, and everything in between. But which ones are actually worth your money? We evaluated 10 stores across five categories—selection, pricing, shipping, customer experience, and online shopping—and scored each one to find the definitive best Swedish candy stores in America.

Quick Verdict: Our Top 3

  1. Sockerbit — Best overall. The original Swedish pick-and-mix store in the US. 149+ candies, clean ingredients, $70 free shipping. Founded in 2010 by actual Swedes.
  2. Mums — Best for BUBS fans. Curated selection of BUBS candy, free shipping over $69, and a strong track record with thousands of positive reviews. Shop Mums →
  3. Sweetish Candy — Best in-store experience. Two Lancaster, PA locations with 200+ candies. Ships nationwide with free standard shipping.

How We Ranked These Stores

We didn’t rank these stores based on who has the biggest TikTok following or the prettiest website. We evaluated each store across five objective criteria, weighted by what actually matters when you’re spending money on Swedish candy:

  • Selection (25%): How many different candies? Multiple brands or just one? Do they carry chocolate, licorice, sour, and pick-and-mix? A store that only sells BUBS can’t score as high as one carrying BUBS, Malaco, Fazer, Marabou, and more.
  • Pricing (20%): What do comparable items cost? Is there a good range from budget to premium? Are prices transparent?
  • Shipping (20%): Free shipping threshold, speed, nationwide availability, and packaging quality. Candy that arrives melted isn’t candy—it’s a mess.
  • Customer Experience (20%): Verified reviews, return policy, customer service reputation. We checked Yelp, Google Reviews, and Trustpilot for every store.
  • Online Shopping (15%): Website quality, ease of ordering, product descriptions and photos, and whether they actually ship or are in-store only.

Each category is scored out of 10, then weighted to produce a final score out of 100. Let’s get into it.

The Complete Rankings

Rank Store Selection Pricing Shipping Experience Online Score
đŸ„‡ 1 Sockerbit 9 7 8 8 9 84
đŸ„ˆ 2 Mums 6 8 9 9 9 82
đŸ„‰ 3 Sweetish Candy 9 7 8 9 7 81
4 BonBon NYC 8 6 7 9 7 76
5 Goodis 9 7 7 7 8 76
6 Swedish Sweets 7 8 8 7 7 74
7 ScandyCandy 7 7 8 7 7 72
8 Swedish Candy Store 7 7 7 6 7 69
9 Swedish Candy Land 7 6 7 6 6 65
10 SwedishCandyNow 6 6 5 7 7 62

#1: Sockerbit — Best Overall Swedish Candy Store

Score: 84/100 | Full Review | Visit Sockerbit

Sockerbit is the gold standard of Swedish candy in the US, and they’ve earned that position over 16 years. Founded in 2010 by Florence Baras and Stefan Ernberg—a couple who met while working at a European candy company in Spain and decided to bring Sweden’s lördagsgodis (Saturday candy) tradition to America—Sockerbit opened their first store as a flagship in New York City before expanding to Los Angeles in 2014.

Today, their LA flagship at 7922 W 3rd Street in the Fairfax District remains their retail anchor, and their online store ships nationwide. The selection is exceptional: 149+ different candies sold by the pound, spanning sour gummies, licorice, chocolate, marshmallows, and novelties from brands including BUBS, Malaco, Fazer, and Marabou. Half-pound bags start at $12, full pounds at $20, and free shipping kicks in at $70.

What sets Sockerbit apart is credibility. They’re in 3,000+ wholesale locations across the US and have been featured in Food Network, Cool Hunting, and Vogue. Their Yelp reviews for the LA store sit at 345 reviews with consistently strong ratings. The Trustpilot profile is thin (3.3 stars from just 6 reviews), but the on-the-ground reputation is solid.

Best for: The full Swedish candy experience—multiple brands, authentic pick-and-mix, and a store that’s been around long enough to trust.

The catch: Premium pricing. At $20/lb, Sockerbit isn’t the cheapest option. And if you’re not near LA, you’re limited to online ordering.

#2: Mums — Best for BUBS Candy Lovers

Score: 82/100 | Full Review | Shop Mums →

Mums has built a remarkably focused business: they sell BUBS candy and nothing else. No Marabou chocolate, no Malaco licorice, no multi-brand pick-and-mix. If you’re specifically after BUBS—the brand that went viral on TikTok and is known for using no artificial dyes, no GMOs, and no high-fructose corn syrup—Mums is the most reliable source in the US.

Their product range spans mixes from $11.99 (Sweet Mix, Sour Mix, Sweet & Sour Mix) up to gift boxes at $49.99 and the All-In-One Party Mix at $79. Free shipping threshold is $69, and they ship fast with strong packaging that keeps candy intact.

The customer reviews tell the story: Mums claims a 4.9-star rating from their customer base. We couldn’t verify this through Trustpilot (they’re not established there), but the volume of positive social media feedback and repeat customer testimonials is real. Their narrow focus means they do one thing and do it well.

Best for: Anyone who wants BUBS candy specifically, values clean ingredients, and prefers a fast, no-hassle ordering experience.

The catch: Zero variety beyond BUBS. If you want Swedish chocolate, licorice, or anything from another brand, look elsewhere.

🛒 Shop Mums: Use our link to browse the full BUBS collection at Mums. Free shipping over $69.

🛒 Also available at Swedish Sweets →

#3: Sweetish Candy — Best In-Store Experience

Score: 81/100 | Full Review | Visit Sweetish Candy

Sweetish Candy has one of the best origin stories in the industry. In 2019, founder Tyler Graybeal returned from a Swedish vacation, realized there was nothing like Sweden’s pick-and-mix candy shops in the US, and opened a store at 356 N Queen Street in Lancaster, Pennsylvania. By 2022, demand forced a move to a larger location at 301 N Queen Street (doubling the size), and they’ve since opened a second location at 250 Granite Run Drive, also in Lancaster.

In-store, Sweetish is something special: a 200+ candy pick-and-mix wall stocked with imported Scandinavian candies from BUBS, Malaco, Fazer, and more. The store blew up during the 2023 Swedish candy TikTok wave—with zero paid advertising, orders jumped from dozens per day to thousands. Graybeal expanded his team from 12 to 26 employees to keep up. Featured in NPR Marketplace, Food & Wine, and Forbes.

Online, they ship to all 50 states with free standard shipping via USPS and UPS. Their Yelp reviews (60+ reviews) average around 4.4 stars, and they have a dedicated following that drives hours to visit the physical stores.

Best for: Anyone in the mid-Atlantic region who can visit in person, or anyone who values an authentic, community-driven candy shop with broad selection and nationwide shipping.

The catch: The online store doesn’t replicate the full in-store magic. Website could be more polished compared to competitors.

#4: BonBon NYC — Best for the TikTok Generation

Score: 76/100 | Full Review | Visit BonBon NYC

BonBon is the store that made Swedish candy go viral in New York. Founded in 2017 by three Swedish friends—Selim Adira, Robert Persson, and Leonard Schaltz—who missed the pick-and-mix tradition from home, BonBon now operates six locations: Lower East Side (130 Allen St), West Village (119 Greenwich Ave), Upper East Side (1220 Lexington Ave), Williamsburg (705 Driggs Ave), Red Hook warehouse (66 Degraw St), and Sag Harbor (9 Washington St).

The viral moment came when influencer Marygrace Graves posted a TikTok from their Williamsburg location that racked up 1.3+ million views. Overnight, online orders surged from about 20 per day to over 1,000. BonBon now has 67K Instagram followers and 47K TikTok followers—numbers that dwarf every other store on this list.

The in-store experience features 140-160 varieties of Scandinavian candies in bulk bins. Pricing is around $18 per pound. They ship nationwide via UPS and offer local NYC delivery through FLYPE. The Yelp reviews for their LES flagship hover around 4.4–4.9 stars across 259+ reviews.

Best for: NYC locals who want the full pick-and-mix experience across multiple convenient locations, and anyone who values brand energy and community.

The catch: Premium pricing ($18/lb is at the top of the market). Online shipping costs aren’t transparent—you won’t see them until checkout. And the in-store experience can involve long wait times during peak hours.

#5: Goodis — Best Selection by Volume

Score: 76/100 | Full Review | Visit Goodis

Goodis runs the biggest online catalog in the game: 353 products as of March 2026. Founded by two Stockholmers and a New Jersey native, they operate out of a warehouse in Carlstadt, NJ, and they’ve built their brand on volume, variety, and clean-ingredient positioning.

Their selection spans the full Swedish candy spectrum: BUBS, Malaco, Marabou, Ahlgrens, and more, with detailed dietary filters (gluten-free, vegan, gelatin-free, sugar-free). Prices range from $2.65 for individual candies to $99+ for premium gift boxes. Free shipping kicks in at $99—the highest threshold on this list, which is a significant drawback for smaller orders.

The company claims no GMOs, no corn syrup, and no artificial ingredients across their entire catalog. They’ve been featured in NJBIZ and Snack & Bakery Magazine. One-day processing time is a nice touch.

Best for: Shoppers who want maximum variety and are willing to spend $99+ per order. The dietary filters are a genuine differentiator for anyone with restrictions.

The catch: $99 free shipping threshold is steep. No Trustpilot profile to verify customer satisfaction independently. The brand is newer and less established than Sockerbit or BonBon.

#6: Swedish Sweets — Best Budget Option

Score: 74/100 | Full Review | Shop Swedish Sweets →

Swedish Sweets (shopswedishsweets.com, also known as BuySwedishCandy) hits the sweet spot for budget-conscious buyers. Their free shipping threshold is $50—the lowest of any store on this list alongside ScandyCandy—and their pricing starts at $11.49 for mix bags.

The selection leans heavily toward BUBS and SotsĂŒgen candy, with pick-and-mix options and pre-made mixes. It’s not as deep as Goodis or Sockerbit, but for anyone who wants solid Swedish candy without a $70+ minimum order, Swedish Sweets delivers.

Best for: First-time buyers who want to try Swedish candy without a big commitment, and anyone who values the lowest possible free shipping threshold.

The catch: Narrower selection than the top 5. Less brand recognition and thinner review profile.

🛒 Shop Swedish Sweets: Browse Swedish Sweets’ collection. Free shipping on orders over $50.

#7: ScandyCandy — Best Florida-Based Option

Score: 72/100 | Visit ScandyCandy

ScandyCandy operates out of Miracle Mile in Coral Gables, Florida, founded by Swedish brothers Calle and Wille Olsen. They carry BUBS, Marabou, Fazer, Anthon Berg, and NARR, with a “Create Your Own” pick-and-mix option and free shipping over $50.

Product reviews on their site average 4.9–5.0 stars across their catalog, though we couldn’t find independent third-party reviews on Trustpilot or Google to verify. Pricing ranges from $4.85 for individual items to $79 for party mixes, with gift boxes around $17.95.

Best for: Florida residents who can visit the Coral Gables store, and online shoppers who want multi-brand variety with a low free shipping threshold.

The catch: Limited independent reviews make it harder to assess the full customer experience.

#8: Swedish Candy Store — The TikTok-Driven Upstart

Score: 69/100 | Visit Swedish Candy Store

Operating since 2015 out of Colorado, Swedish Candy Store has leaned into influencer partnerships (including TikToker @gwynniekurt with a signature mix) and a “Make Your Own Mix” customization feature. Their selection is solid—100+ products with individual candies from $2.29 and mixes up to $99+.

The marketing emphasizes no high-fructose corn syrup, no trans fats, and the Swedish lördagsgodis tradition. Run by Mariam (CEO) and Isak, the store has a friendly, personal vibe. However, the shipping policy and free threshold aren’t clearly published on the site, and there are no Trustpilot reviews to reference.

Best for: TikTok-savvy shoppers who enjoy influencer-curated mixes and customization.

The catch: Unclear shipping terms and limited independent reviews.

#9: Swedish Candy Land — Biggest Claims, Least Verification

Score: 65/100 | Visit Swedish Candy Land

Swedish Candy Land positions itself as “Sweden’s largest exporter of authentic Swedish candy” and claims 20,000+ happy customers. They offer sampler mixes, mystery boxes, a “Lördagsgodis Box” at $99, and bulk packs going up to $2,299. Prices start at $2.49 for individual items, and they claim same-day shipping within 24 hours.

The product range spans sour, sweet, chocolate, and licorice categories with multiple mix options. However, we couldn’t verify the “largest exporter” claim, the founding date, or the physical location. No Trustpilot, Google, or Yelp reviews were found.

Best for: Shoppers interested in curated sampler boxes and bulk orders.

The catch: Bold marketing claims without independent verification. We’d recommend starting with a small order to test quality and shipping before going big.

#10: SwedishCandyNow — Ships Direct from Stockholm

Score: 62/100 | Visit SwedishCandyNow

SwedishCandyNow is the only store on this list that ships directly from Sweden (Klarabergsviadviadukten 63, Stockholm). That’s both their biggest selling point and their biggest weakness. You get authentic, fresh-from-source candy—BUBS, Candypeople, Marabou, Fazer, Malaco, Cloetta, Ahlgrens—with VAT included in pricing. Their Google rating is 4.9/5 from 23 reviews.

Prices range from $2.99 for individual candies to $21 for curated packs. Free shipping over $50. But delivery takes 3–10 days (some reviewers report longer), and there’s inherent risk with international shipping for temperature-sensitive products.

Best for: Purists who want candy shipped directly from Sweden and don’t mind the wait.

The catch: International shipping means longer delivery times and potential customs considerations. Small review sample size.

Quick Comparison: Shipping & Pricing

Store Free Ship At Starting Price Ships From Physical Store?
Swedish Sweets$50$11.49USNo
ScandyCandy$50$4.85US (FL)Yes — Coral Gables
SwedishCandyNow$50$2.99SwedenNo
Mums$69$11.99USNo
Sockerbit$70$12 (œ lb)US (CA)Yes — Los Angeles
Sweetish CandyFreeVariesUS (PA)Yes — 2 in Lancaster
Goodis$99$2.65US (NJ)No
Swedish Candy StoreNot listed$2.29US (CO)Unverified
Swedish Candy LandNot listed$2.49UnclearNo
BonBon NYCNot listed~$18/lbUS (NY)Yes — 6 in NYC

Category Winners

🏆 Best Overall: Sockerbit

Sixteen years in business, 149+ candies from multiple brands, LA flagship store, nationwide shipping. No one else matches the combination of selection, credibility, and experience.

💰 Best Budget Pick: Swedish Sweets

$50 free shipping, $11.49 starting price. The lowest barrier to entry for trying Swedish candy online. Shop Swedish Sweets →

🎯 Best for BUBS Fans: Mums

If BUBS is what you want, Mums is where you go. Focused, fast, and reliable. Shop Mums →

🏬 Best Physical Store: BonBon NYC

Six NYC locations, 140+ candies in bins, the TikTok-famous pick-and-mix experience. If you’re in New York, this is a must-visit.

📩 Best Selection: Goodis

353 products and growing. The biggest online catalog with the most comprehensive dietary filters.

✈ Best Direct-from-Sweden: SwedishCandyNow

The only store shipping straight from Stockholm. Authentic as it gets, if you’re patient.

Stores We Didn’t Rank (And Why)

A few notable names didn’t make our top 10:

  • CandyKing NYC (306 Bleecker St, Manhattan) — Cloetta-owned, opened late 2025. Incredible in-store pick-and-mix experience, but they don’t sell online. Physical store only. Once they launch e-commerce, they could easily crack the top 5.
  • KĂ€ndi (Studio City + Santa Monica, LA) — Popular local stores with strong Yelp reviews, but their online presence is minimal and their website was not accessible during our review period.
  • Lil Sweet Treat (West Village + Rockefeller Center, NYC) — While they have a beautiful store and online shop, they’re a globally-sourced candy retailer, not a Swedish candy specialist. Swedish candy is part of their mix alongside Spanish, German, and Czech selections.
  • Scandi Candy Shop (scandicandyshop.com) — This appears to redirect to or be associated with Mums. We’ve included Mums directly in our rankings.

How the Swedish Candy Market Got Here

Five years ago, most Americans had never heard of Swedish candy. The market shift happened in three waves:

Wave 1 (2010–2019): The Pioneers. Sockerbit opened in NYC in 2010, proving the concept. BonBon followed in 2017. These stores established that Americans would pay premium prices for authentic Scandinavian pick-and-mix.

Wave 2 (2023): The TikTok Explosion. BUBS Sour Skulls went viral. Influencers filmed pick-and-mix experiences at BonBon and Sweetish. The hashtag #swedishcandy accumulated 15,000+ TikTok posts. Every store on this list saw order volumes multiply overnight.

Wave 3 (2024–2026): The Gold Rush. New stores launched to capture demand. CandyKing (owned by Cloetta, a Swedish publicly-traded confectionery company) opened their first US flagship. Online retailers proliferated. The market went from 3–4 serious players to 10+.

What this means for you as a buyer: you have more options than ever, but quality and reliability vary significantly. That’s exactly why a ranking like this matters.

Our Recommendation

If you’re new to Swedish candy, start with Mums for a curated BUBS experience ($69 free shipping) or Swedish Sweets for the lowest barrier to entry ($50 free shipping). Once you know you love it, upgrade to Sockerbit for the full multi-brand selection.

If you’re near New York, BonBon’s in-store experience is worth the trip. If you’re in the mid-Atlantic, Sweetish Candy in Lancaster is a destination.

And if you want the absolute broadest selection available online, Goodis has 353 products—just be ready to spend $99 for free shipping.

Frequently Asked Questions

What is the best Swedish candy store online?

Sockerbit is the best overall Swedish candy store online, with 149+ candies from multiple brands, nationwide shipping, and 16 years of credibility. For BUBS-specific shopping, Mums is the top choice.

Where is the cheapest place to buy Swedish candy online?

Swedish Sweets and ScandyCandy both offer free shipping at $50, the lowest threshold among major retailers. Individual candy prices start as low as $2.29 at Swedish Candy Store.

Is Swedish candy healthier than American candy?

Swedish candy generally avoids high-fructose corn syrup, synthetic dyes like Red 40, and artificial flavors that are common in American candy. Most stores on this list emphasize clean ingredients. That said, it’s still candy—sugar is the main ingredient. The health advantage is about what’s not in it. See our beginner’s guide for a full breakdown.

Can I get Swedish candy delivered anywhere in the US?

Yes. All 10 stores on this list ship to all 50 states (CandyKing NYC being the exception—physical store only). Delivery times range from 2–5 days for US-based stores to 3–10 days for SwedishCandyNow, which ships from Stockholm.

What brands should I look for?

The “Big Five” of Swedish candy are BUBS (viral sour gummies), Marabou (chocolate), Malaco (licorice), Fazer (chocolate and candy), and Cloetta (broad range). A good store carries at least 3–4 of these.

Are these stores legit?

The top 7 stores on our list are verified, operational businesses with verifiable addresses and customer histories. The lower-ranked stores have less independent verification, which is reflected in their scores. We recommend starting with our top 5 if you’re ordering for the first time.

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Max Sandborg

Founder & Editor

Former Swedish candy & FMCG professional turned US-based founder of SwedishCrave. Built the site to fill the gap he saw when he moved stateside.

Swedish candy & FMCG industry backgroundBorn and raised in Sweden150+ products reviewedFounder of SwedishCrave

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