Swedish Candy Store Review 2026: 18,000 Customers but Where Are They Actually Based?

Who’s Behind Swedish Candy Store?

According to their About page, Swedish Candy Store was founded in 2015 by two siblings identified only as Mariam (CEO, “big sister”) and Isak (“little brother”). The story is simple: three friends who wanted to share Swedish candy with the world. No last names. No LinkedIn profiles we could find. No press interviews.

That’s already unusual for a company claiming 18,000+ customers. Every other store in our review series — Goodis, Sweetish, ScandyCandy — has founders with verifiable identities, press coverage, and public profiles. Swedish Candy Store’s founders are essentially anonymous.

Then there’s the location question. The website header reads “Swedish Candy Store, CO” — implying Colorado. But the footer lists an address at 260 Ainslie Street, Brooklyn, NY 11211. And on Trustpilot, the company is registered under Nordcom AB at Hildedalsgatan 22, Gothenburg, Sweden. Nordcom AB appears to be a Sweden-based e-commerce platform and fulfillment company.

To be clear: this doesn’t mean Swedish Candy Store is a scam. Scamadviser rates them as safe/legit with low risk, and Trustpilot shows an actively claimed profile with a 3.8 rating. But the three-address situation — Colorado in the header, Brooklyn in the footer, Sweden in the corporate registration — is the kind of opacity that erodes consumer trust unnecessarily. A simple “About Our Operations” section explaining their fulfillment setup would solve this entirely.

Product Selection: Solid Range with a Custom Mix Builder

Swedish Candy Store carries most of the major Swedish brands: BUBS, Ahlgrens Bilar, Malaco, Marabou, Fazer, Cloetta, Candy People, Dave & Jon’s, Delicato, and more. The total catalog runs to 100+ products — not the largest we’ve reviewed (Goodis has 313, Sweetish has 200+), but respectable and covering the core Swedish candy experience.

The standout feature is the “Make Your Own Candy Mix” builder. For $18.95–$19.95, you can select your own combination of Swedish candies to create a personalized 450g (1 lb) bag. This is the closest thing to a digital lördagsgodis experience — picking exactly what you want from a wall of options, except the wall is a website. It’s a smart product design that competitors like Mums (curated-only boxes) and Goodis (pre-set bundles) don’t offer.

They also carry a “Gwynnie’s Signature Mix” ($18.95–$19.95), a collaboration with TikTok influencer Gwynnie (@gyynniekurt). Influencer collaborations are increasingly common in the Swedish candy space, and this one adds a curated option for shoppers who want someone else to pick for them.

Pre-made mix options include Sweet Mix, Sour Mix, and BUBS Mix, all in the $12.95–$19.95 range. Individual items start at $2.29 for smaller packaged candies and go up to $14.49 for premium products. The pricing is competitive — roughly in line with ScandyCandy and slightly below Goodis on a per-item basis.

Shipping and Pricing: The $60 Threshold Advantage

Swedish Candy Store offers free shipping on orders over $60 — the lowest threshold of any Swedish candy retailer we’ve reviewed. Here’s how that compares:

Store	Free Shipping	Processing Time
Swedish Candy Store	$60	1–3 days
Mums	$69	1–2 days
Sweetish	$75	2–4 days
Goodis	$99	1–3 days

A $60 free shipping minimum means you can hit the threshold with just three custom mixes or a handful of packaged items. For casual buyers who want to try Swedish candy without committing to a $99 Goodis order, this is meaningful. Processing time of 1–3 business days is standard for the category.

Swedish Candy Store also advertises “no import, tariff, or duty fees” — which suggests they handle customs on their end, likely importing in bulk and shipping domestically from the Brooklyn address. If true, this removes a friction point that direct-from-Sweden shippers sometimes pass along to customers.

Customer Reviews: Thin but Not Alarming

Trustpilot is the primary review platform for Swedish Candy Store, and the numbers are... sparse. They have a 3.8 out of 5 rating based on just 16 reviews. For a company claiming 18,000+ customers over 11 years, that’s a review rate of less than 0.1%.

The reviews themselves are mixed but generally functional. Positive reviewers mention fast shipping, good packaging (recently improved per the company’s responses), and quality candy. The main negative is shipping damage — one customer reported candy containers opening during transit, which the company acknowledged and responded to with a 20% discount code and packaging improvements.

There are no Yelp or Google Reviews listings, which is expected for an online-only business with no physical storefront. No scam reports or non-delivery complaints appeared in our research, which is worth noting — some other Swedish candy e-commerce sites (like Swedish Candybox) have documented patterns of customer complaints about missing orders.

The honest read: Swedish Candy Store appears to be a legitimate, small-scale operation that fulfills orders reliably but hasn’t invested in building a review presence. The 18,000 customer claim is plausible over 11 years — that’s about 1,600 customers per year or roughly 30 per week — but the near-absence of reviews makes it impossible to assess the customer experience at scale.

Social Media: The TikTok Myth

Despite operating in the middle of the biggest Swedish candy trend in American history, Swedish Candy Store has a surprisingly minimal social media footprint. Their TikTok account (@swedishcandystore) has 43 followers and 20,600 likes — numbers that suggest occasional viral content but virtually no audience retention. Instagram (@swedishcandystore_) sits at around 863 followers.

Compare that to the competition:

Store	TikTok Followers	Instagram Followers
Sweetish	21,000	12,000
ScandyCandy	Active	5,706
Swedish Candy Store	43	~863

A store that’s been operating since 2015 should have a stronger social media presence than a store that opened in August 2025. This gap suggests Swedish Candy Store relies more on SEO and direct traffic than social media marketing — a viable strategy, but one that limits brand-building and customer engagement.

The Gwynnie influencer collaboration is a step in the right direction, leveraging someone else’s audience rather than trying to build their own from scratch. But the broader picture is of a company that hasn’t prioritized community-building the way newer, more aggressively marketed competitors have.

The Nordcom AB Connection

This is worth understanding. Swedish Candy Store’s Trustpilot profile lists its parent entity as Nordcom AB, registered at an address in Gothenburg, Sweden. Nordcom appears to be a Swedish e-commerce infrastructure company that operates or supports multiple online stores.

This isn’t inherently problematic. Plenty of niche e-commerce stores operate through platform companies that handle fulfillment, customer service, and website management. What makes it notable here is the lack of transparency. The website presents Swedish Candy Store as a passion project by two siblings — “Mariam” and “Isak” — without disclosing the corporate structure behind it.

For practical purposes, what this likely means is: candy is imported from Sweden to a US warehouse (possibly the Brooklyn address), orders are processed through Nordcom’s systems, and shipped domestically. The “Colorado” reference in the header might indicate where the founding siblings are based, while the Brooklyn address is a shipping/fulfillment center. This is a perfectly normal e-commerce setup — but the three different locations without explanation is a transparency gap.

What We’d Change

Location transparency. Pick one: Colorado, Brooklyn, or Sweden. Explain the relationship between all three. Customers shouldn’t have to play detective to figure out where their candy ships from.

Founder visibility. After 11 years and 18,000 customers, Mariam and Isak should have last names, photos, and at least a minimal public presence. In a market where competitors are doing NPR interviews and getting covered in the Today Show, anonymity reads as evasiveness, not privacy.

Review cultivation. Sixteen Trustpilot reviews over 11 years is not a review strategy — it’s an absence of one. Even a basic post-purchase email asking for feedback would dramatically improve the review volume and signal confidence in the product.

Social media investment. Forty-three TikTok followers during the biggest Swedish candy trend in American history is a missed opportunity of historic proportions. The content writes itself — unboxing, mix-building, Swedish candy education, lördagsgodis storytelling. Every other competitor has figured this out.

The Bottom Line

Swedish Candy Store is the longest-running dedicated Swedish candy e-commerce site in our review series, operating since 2015. They offer a competitive product at the market’s lowest free shipping threshold ($60), with a custom mix builder that’s genuinely useful. The candy itself appears to be authentic Swedish products shipped from a US location, and there are no red flags around order fulfillment or product quality.

But they’ve also been out-executed by newer competitors on almost every dimension that matters in 2026: brand transparency, social media presence, review volume, and press coverage. A store that’s been around for 11 years should be the established incumbent that newcomers are chasing. Instead, Swedish Candy Store feels like a quiet background operation while Sweetish, ScandyCandy, and BonBon NYC capture the spotlight.

If you want the cheapest path to free shipping and a custom mix experience, Swedish Candy Store delivers. If you want to know exactly who’s behind your candy and where it’s coming from, look elsewhere.

Frequently Asked Questions

Is Swedish Candy Store legit?

Yes. Swedish Candy Store has been operating since 2015, has a 3.8/5 Trustpilot rating, and is rated as safe by Scamadviser. They claim 18,000+ customers worldwide. While their corporate structure involves a Swedish parent company (Nordcom AB), we found no reports of non-delivery or scam activity.

Where is Swedish Candy Store located?

It’s complicated. The website header says “Colorado,” the footer lists 260 Ainslie Street in Brooklyn, NY, and their Trustpilot registration traces to Nordcom AB in Gothenburg, Sweden. The most likely explanation is that the founders are in Colorado, fulfillment operates from Brooklyn, and the parent company is in Sweden.

Does Swedish Candy Store have free shipping?

Yes. Free shipping is available on orders over $60 — the lowest threshold among the Swedish candy retailers we’ve reviewed. Processing time is 1–3 business days.

Can you make a custom candy mix?

Yes. The “Make Your Own Candy Mix” feature lets you select individual Swedish candies to build a personalized 450g (1 lb) bag for $18.95–$19.95. This is a unique feature that most competitors don’t offer for online ordering.

Does Swedish Candy Store have a physical location?

No. Swedish Candy Store is an online-only retailer. They do not operate any physical stores or pick-and-mix locations. For in-person Swedish candy shopping, see our guides to Sweetish Candy (Lancaster, PA), ScandyCandy (Coral Gables, FL), or BonBon NYC (New York City).

Is Swedish Candy Store the same as Sweetish Candy or Sockerbit?

No. Despite the similar names, these are completely separate businesses. Swedish Candy Store is an online-only retailer, Sweetish Candy operates two stores in Lancaster PA, and Sockerbit has a flagship store in Los Angeles. They have no corporate connection.